Takeover: JAY-Z’s 40/40 Club To Return At Fanatics Fest NYC

From August 16-18, the Javits Center in New York City will host Fanatics Fest NYC, a premier immersive sports festival. The event is being billed as the first-ever immersive sports expo where fandom, culture and collective meet. The 40/40 Club pop-up will offer a one-of-a-kind experience that captures its iconic blend of sports and luxury. This exclusive, invite-only lounge will be open to notable athletes, celebrities, and Fanatics Sportsbook VIP customers, recreating the club’s atmosphere with framed jerseys, grand chandeliers, stadium seating, and gourmet bites inspired by its original menu.

Attendees will have the chance to meet their sports heroes, hunt for rare memorabilia, score exclusive drops, and participate in interactive experiences like the NFL 40-yard dash, MLB home-run derby simulations, and WWE superstar entrances. The festival will feature appearances by legends such as Tom Brady, Derek Jeter, Kevin Durant, Peyton and Eli Manning, Carmelo Anthony, and many more. The 40/40 Club is named after baseball’s elite group of players who have hit 40 home runs and stolen 40 bases in a single season. With only five members, including Ronald Acuña Jr. (2023), the club sets a benchmark for power and speed. Cofounded by JAY-Z, Juan Perez, and Desiree Perez in New York in 2003, this premier venue features luxurious decor, iconic sports memorabilia, and large screen TVs for top sporting events. The 40/40 Club will reopen at a new venue in New York in 2025.

Fanatics Fest NYC tickets are now on sale at www.fanaticsfest.com starting at $20 for kids and $50 for adults.