Pizza Hut Debuts Tomato-Based “Pizza Wine” for the Holidays

November 20, 2024

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Should’ve had a V8?

Pizza Hut is taking food and wine pairing to a bold level. The pizza chain announced Tuesday morning the release of their new “Tomato Wine by Pizza Hut”— a limited-edition red wine designed to taste like, you guessed it, pizza.

In collaboration with Kansas-based Irvine’s Just Beyond Paradise Winery, the wine replaces traditional grapes with tomatoes, blended with basil, oregano, and garlic, and finished with a “hint of toasted oak”. The Winery describes the wine as “reminiscent of a perfectly baked pizza crust,” and calls it an “unforgettable tasting experience”. They also claim it tastes similar to white wine when chilled.

Tomato Wine is available for $25 per bottle, with a minimum order of two. For a festive twist, Pizza Hut fans can purchase a $60 gift set, which features a bottle of Tomato Wine, two Pizza Hut-branded wine glasses, a matching wine opener, and a “premium” gift box styled like a pizza box. All items can be purchased here.

“We took a beloved, classic pairing of pizza and red wine and flipped it on its head,” said Elyse Slayton, Pizza Hut’s Director of Advertising. “This holiday season, we aim to spark intrigue and create a more memorable holiday pizza party.”