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Bed Bath & Beyond’s Unexpected Comeback: A Fresh Start with Kirkland’s
After shutting its doors not too long ago, Bed Bath & Beyond is gearing up for a surprising return, and it’s thanks to an unlikely partner—Kirkland’s. No, not Costco’s signature house brand, but the home décor store.
Later this year, Kirkland’s will help resurrect the beloved brand by opening new Bed Bath & Beyond locations. These stores won’t be the sprawling megastores we remember, but instead, they’ll be much smaller, closer in size to a typical Kirkland’s.
While it’s exciting to see a familiar name make a comeback, there’s a bit of humor in how this will all fit together—especially when you think about the original “bed, bath, and beyond” concept. With the smaller footprint, they might have to get creative and pick just two of those categories to focus on. Bed? Bath? Beyond? Only time will tell which will make the cut.
It’s a bold move, but for fans of Bed Bath & Beyond, it’s a chance to rekindle the nostalgia of those pre-pandemic shopping trips.
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Written by: weboss2022
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